Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals.

Salesforce and MrBeast's Super Bowl ad heralds the future of B2B marketing. Here are three marketing lessons B2B business owners and leaders can learn.

For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

The campaign used to wear the crown of B2B marketing, but is its reign over? Will Green investigates the state of the campaign and asks what, if anything, will rise to take its place Perhaps it speaks ...

Aleksandr Orlov’s ‘simples’ expression is just one example of how great B2C ads have transcended advertising and become part of the vernacular. So why are there no comparable examples in B2B? Alex ...

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact with multiple channels, expect tailored communication, and often move ...

NEW YORK--(BUSINESS WIRE)--Bombora, the true B2B data pioneer, today announced an expanded integration with StackAdapt, a leading technology company in advertising and marketing. This enhanced ...

B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

B2B marketing too often gets lost under an avalanche of technical jargon, library images, and corporate reports. And despite what consultants and LinkedIn hot takes may want you to believe, your ...

I recently read an excellent post by Paul Dunay on Social Media Today presenting the 4Cs of B2B marketing. We've known about the 4Ps of marketing for years: Product, Price, Place, and Promotion. Paul ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...