Fellow B2B marketers, we all know that the end of the year is a unique time. Many brands are in reflective mode, crunching numbers and patting backs for the year's accomplishments. The decision-makers ...

Answer: MarketingProfs.com contributor Jason Kassel is well aware of the importance of e-mail marketing in B2B communications. In one of his articles, he writes: More than half the nation, 143 million ...

Being a B2B marketer isn’t that much different from being a B2C marketer, except for one thing: You have to be more creative when it comes to B2B media. B2B media is not lacking in options, but the ...

ChatGPT made history as the fastest-growing online platform; and, as of this writing, it has just 0.03% paid visitor traffic. It has left B2B marketers and PR professionals scratching their heads and ...

A successful marketing campaign needs a team and resources aligned to a common strategy with unified goals and shared objectives. Communications must be crystal clear with the right information ...

Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what Becca Chambers, svp of global brand and ...

EXCLUSIVE: Warner Bros. Discovery communications executive Jori Arancio has left to join TikTok. She will lead Global Consumer & B2B Communications for the company behind the popular short video app.

How WSO2’s Ballerina language and Choreo platform can be used to quickly develop, test, and deploy partner-specific EDI processing modules. Many business processes involve communicating with external ...