A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that. By the year 2020, it is estimated that for every person on this ...

New research by digital marketing firm Regalix found that 60% of B2B marketers attributed sales increases of 11-50% to marketing analytics, as reported by eMarketer. The study, which surveyed more ...

While over half (55 per cent) of B2B organisations utilise data analytics, only 22 per cent of marketers believe it plays a ‘critical’ role when creating effective content campaigns, according to a ...

What are the hot trends in B2B marketing analytics? Social Media Today spotlights seven and links to tools that can help you keep up with measuring results. “No matter what area of the B2B market ...

Walker Sands, an integrated B2B growth services agency, announced today the appointment of Andrew Richardson as Senior Vice President of Data & Analytics. Richardson will lead the evolution of the ...

After launching its Wave Analytics Cloud less than two years ago as a data visualization tool for sales managers, Salesforce is launching a series of Wave apps for specific verticals, including an app ...

The pandemic accelerated certain types of ecommerce behavior. B2B marketers should pay attention. The pandemic forced us to drop the "e" from ecommerce. Ecommerce is now just an essential staple of ...

Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

In 2020, B2B digital marketing spend surpassed $8 billion and accounted for 11.3% of company budgets, on average. Although those numbers are expected to grow in 2021, only 1 out of 5 B2B brands are ...

Analytics that answer what works now and what will work next. There is no debate that analytics give marketers insight into efficiency and spending in ways that they could not see in the past. However ...

Three new technologies are in the hype cycle for the first time including Ad Blocking, Predictive B2B Marketing Analytics and Mobile Wallet. Gartner's 2015 Data-Driven Marketing Survey shows that B2B ...