Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Things can’t get much worse for many of the world’s top luxury brands. This week Coach, the high-end handbag seller, announced that profits slumped 32% for the quarter. Same-store sales at Saks were ...

Researchers from University of Leeds, University of Vienna, and University of Pennsylvania published a new Journal of Marketing article that examines why consumers develop negative reactions towards ...

MarketCast, the marketing research firm helping brands maximise their advertising impact and amplify brand fandom, has launched Brand Effect Pro, an advanced advertising intelligence solution designed ...