A study published in the International Journal of Business Competition and Growth has drawn insights from 621 survey samples to help improve our understanding of what elements of viral videos affect ...

A new NielsenIQ analysis shows artificial intelligence is transforming product discovery, innovation and competition ...

"This change in this reorientation has happened against a backdrop of a very organic sense that something was not working, that we were not adequately preserving competition across these markets," ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

For centuries, philosophers and economists have debated the question of whether competition disciplines people to behave morally, or instead corrupts them. On the one hand, free-market scholars have ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...