The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and ...

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But with the advent of eCommerce-first shopping, more and more businesses are ...

In the fast-paced world of e-commerce, it is crucial for brands to stay ahead. The digital landscape is constantly changing, introducing amazing advancements in e-commerce advertising. These new ...

These metrics have helped brands feel comfortable spending on digital advertising. But as ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging ...

Performance management packages starting at $3,000/month for Meta Ads, and $5,000/month for dual-platform management across Meta and TikTok. These service tiers offer clarity for clients comparing the ...

While scrolling your TikTok and Instagram feed, you've likely encountered a product review or a "get ready with me" video from a friendly but unfamiliar face. When you stop to examine the post, you'll ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A targeted marketing strategy will help you attract the right kinds of customers ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Two trends have emerged from big retailers’ Q4 earnings calls over ...

NEW YORK, Aug. 08, 2023 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing company, today announced the launch of adflow, a turnkey commerce media solution delivering an ...

A top Unilever ad exec told Insider the CPG giant is looking for new ways to measure digital ads. Unilever wants retailers to adhere to standards on how their ads are measured. She said that the brand ...

New York, Feb. 10, 2026 (GLOBE NEWSWIRE) -- The E-Commerce & Digital Marketing Association (ECDMA) announces the admission of Aleksei Sovetkin to its Senior Member tier, the highest individual ...