The Winn-Dixie Company has rolled out a new advertising campaign along with its rebrand, and it looks like a direct challenge to its biggest rival, Publix. As of Wednesday, Jacksonville-based ...
Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an in-store measurement system designed to assess the incremental sales impact of in ...
Inside the convenience store marketing wars—food is new battleground as chains shift ad approach C-stores are stepping up their food offerings and it’s showing up in marketing efforts. (Instagram ...
Winn-Dixie has launched a new advertising campaign directly challenging its rival, Publix. This new ad focuses on value and affordability to attract customers in the competitive Florida grocery market ...