In 2025, LEGO launched its largest-ever portfolio, encompassing more than 860 products, roughly half of them new. Also last ...
Strong demand for Building Sets, a record product lineup, and global manufacturing expansion fuel another growth year for the category leader.
The chief executive of Denmark's Lego on Tuesday reflected on a tough year for the world's largest toymaker, and outlined the firm's long-term plans to stay relevant and "cool with kids." Lego said ...
To mark the return of the Chinese Grand Prix, LEGO China has transformed Shanghai’s Metro Line 11 - the route connecting the city to the Shanghai International Circuit - into a fully immersive Formula ...
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This Chinese schoolyard uses giant Lego blocks to let kids endlessly redesign their playground
I can’t think of anything better than assembling Lego blocks. Except assembling gigantic Lego that I can actually walk, jump, and nap on. Which is precisely what Lego and Nike did at Baoshan No. 2 ...
Chinese team members cheer for their peers showcasing their LEGO creations in the FIRST LEGO League World Festival in Houston ...
A stage. A dramatic, teasingly slow reveal of a new car. Elaborate projection effects. The video above looks like it was shot at a major car show, but in realty it's an elaborate miniature car reveal ...
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