I still remember the 1980s and '90s when TV shopping networks like QVC and HSN transformed how people shopped. Charismatic hosts, real-time phone calls and limited-time offers made shopping feel ...

As many people who have swiped right can tell you, it’s one thing to view a profile online, quite another to spend time with someone In Real Life. So, last week over 30 major buyers and distributors ...

The rise of live e-commerce, often referred to as social commerce or live-stream shopping, marks a shift in consumer behavior. Audiences worldwide are increasingly drawn to brands that establish a ...

Live commerce is rapidly transforming global retail into a $2 trillion attention-driven powerhouse and is poised to become the future of shopping. Originating in China and now expanding worldwide, it ...

Major consumer packaged goods (CPG) and beauty brands spend millions to capture consumer attention while enforcing strict digital advertising guidelines. Ads must be seen by real humans, displayed in ...

Every IAB NewFronts is a temperature check on the state of streaming. But 2026 feels different. The move to a March calendar was intentional: IAB shifted NewFronts earlier to match planning cycles and ...