As 2025 draws to a close, local broadcast television finds itself standing at the edge of both opportunity and uncertainty. The industry has spent the past decade adapting reactively to cord-cutting, ...
The fate of 30 NBA, NHL and MLB teams' local television broadcasts could hang in the balance if a proposed sale to sports streaming platform DAZN isn't completed next month. According to a Sports ...
Recent media coverage has promoted Amazon Prime Video's January 10 NFL playoff matchup between the Green Bay Packers and the Chicago Bears as the most-watched NFL game ever on a streaming platform.
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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
Industry Leaders Gather to Champion Innovation and Discuss the Bright Future of Local Broadcast TV. Today, TVB (tvb.org), the trade association of America’s local broadcast television industry, is ...
WASHINGTON—A new study highlights the ongoing importance of free local TV and radio broadcasting in the U.S. with data showing that local broadcasting fuels $1.19 trillion in Gross Domestic Product ...
Radio’s economics often get discussed in terms of audience reach or ad performance, but new data puts a far larger number on the board. A new economic analysis shows local radio and TV support more ...
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