There are two broad strategies that people use to make choices. One method is to compare the options to each other and choose the best one. The other is to evaluate each option individually and then ...

When we persuade, we want to change opinions and behaviors in our favor. We also want to build positive feelings and relationships too. Research shows the best ways to do both!

Not too long ago, on a cold winter night, somewhere in America, there was a tween who wanted more screen time and a parent who said no. The tween in question was advocating vociferously for her right ...