Cybersecurity researchers from HUMAN have spotted a major ad fraud operation that leverages people’s interest in pirated content to generate ad revenue from otherwise non monetizable content. In an in ...
A large-scale ad fraud operation called 'Scallywag' is monetizing pirating and URL shortening sites through specially crafted WordPress plugins that generate billions of daily fraudulent requests.
While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.