When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to ...

Add Yahoo as a preferred source to see more of our stories on Google. (Photo Credit: @oliviarodrigo / Instagram) Olivia Rodrigo flaunted several fun looks in a new perfume ad for Lancôme. On Thursday, ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

The ad also brings back a few of the stars from the original music video such as Grande's BFF Victoria Monet and new mom/YouTube star Colleen Ballinger, who says, "Supposedly she uses juicy ...

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Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Perfume advertisements are traditionally pretty ...

If a television commercial appears first on the Web, are people more likely to watch it? In a new twist for Web advertising, cosmetics maker Coty is betting just that, launching the commercial for its ...

Break your arm, but make it fashion. Kaia Gerber, 18, is currently rocking a full arm cast after having “a little accident,” but she’s still trying to model like a pro. The newly-blonde model got ...