Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Radio and TV, since their inception, survived because of ads that ...

As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Edison, eMarketer, and MRI Simmons data reveal podcasts now displace social scrolling, streaming music, and TV, with daily consumption at 23%.

Whether as pieces of information, personal growth or mere entertainment, the podcast has created communities in which the presenters of said productions are able to create an auditory image that makes ...

A new survey from podcast ad agency Oxford Road finds a lack of clear measurement metrics across audio and video platforms is giving advertisers pause. By Caitlin Huston Business Writer While video ...

Increasing Gemini app usage is said to be Google’s “biggest focus” in 2025, with the company recently buying podcast ads to drive downloads. Over the past week or so, people have noticed “Google ...

Don't you love it when you pay extra money each month for ad-free listening, only to get ads on top of the ads that are already placed in a podcast? It's a great feeling, isn't it? If you can't tell, ...

Apple Podcasts will add integrated video capabilities this spring including the ability to dynamically insert ads into video ...

I listen to a fair number of podcasts and skip all the ads every time. I feel bad about it, seeing as how I live and work in advertising. I know that when given the chance to skip commercials on TV, ...