Erika Rasure is globally-recognized as a leading consumer economics subject matter expert, researcher, and educator. She is a financial therapist and transformational coach, with a special interest in ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine an insightful AI research study ...

In the fast-paced digital world of 2025, people are going to be more skeptical than ever about the recommendations they see from others, and attention itself is going to be a scarce resource; far more ...

What does social proof mean, how can you collect it, and how best to present it to boost conversions? After talking to industry experts, We've got your answers. Humans are social creatures. Not only ...