Move over, Share a Coke. In the latest manifestation of message packaging — and Snickers' "You're Not You When You're Hungry" campaign — the Mars brand is replacing the logo on many of its bars with ...

Buffalo Bills quarterback and reigning NFL MVP Josh Allen continues to see his star grow off the field. This week, the candy bar brand Snickers released its newest ads in its long-running "you're not ...

Your audience craves transformation from an undesirable state, and the brands that name that state own the market.

Buffalo Bills quarterback and reigning NFL MVP Josh Allen has been on a roll both on and off the field, and now he’s adding “candy pitchman” to his growing list of accomplishments. Snickers just ...

Two ads featuring Snickers’s new NFL-themed Hunger Bars will make their national television debut during the season’s first faceoff between Kansas City and New England, on Sept. 7. The bars and ads ...

The tonality of the Snickers spots is consistent with its global positioning of 'You Are Not You When You Are Hungry', executed in China with aplomb and unique localised humour. Ex-BBDO executive ...

The overall aim was to drive sales of Snickers bars, but the brand also wanted to spark conversation (e.g. on social) and encourage engagement with the brand. KPIs for the campaign were: We’re ...