With Phil Spencer retiring from his role as CEO of Microsoft Gaming, it is time to bid farewell to an era that transformed ...

A viral claim about the “end of Xbox” is spreading, but Microsoft’s strategy suggests the brand is evolving, not disappearing.

After Asha Sharma took over as CEO, the gaming community had no faith in Xbox's future. Now, there's somewhat of a plan.

New reports indicate that employees at Xbox feel some of the pressure has been taken off of them by the departure of former ...

New Xbox CEO Asha Sharma says she has a lot of learning to do about the brand's current status quo and future strategies, ...

Xbox co-founder Seamus Blackley thinks new CEO Asha Sharma will slide Xbox 'gently into the night' and focus on AI. Sharma ...

Former Xbox President Sarah Bond left the company alongside Phil Spencer, and there's been much talk about her role at the ...

The main one that we've already highlighted here at Pure Xbox is Dead Island 2 Ultimate Edition, which has dropped to a ...

Microsoft rolls out a new Xbox update for February 2026, debuting Xbox Cloud Gaming improvements and extra controller ...

You'll find over 30 new releases coming to Xbox next week (we'll have the full roundup for you this Saturday), and one of ...

A rundown of everything announced, reported, leaked, and rumored about the next-gen Xbox, including, release date, price, and specs ...