Microsoft is hiring new marketing specialists for its Xbox games division following the ill-fated and confusing 'This is an Xbox' advertisement campaign.

Remember Microsoft's late 2024 'This is an Xbox' ad campaign? The one that proved pretty controversial amongst long-time Xbox fans? Well, despite the marketing slogan cropping up multiple times since ...

The campaign had initially been pegged to the launch of a dedicated Xbox digital storefront to rival Apple's App Store and Steam. That launch was delayed, and the mobile game store is still nowhere to ...

Xbox Game Pass will have a new, higher price for the game subscription service starting Nov. 4. With the news that Microsoft's popular franchise Halo will make the jump to the PlayStation platform for ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

The lettering 'Cloud Gaming' is seen at the Xbox booth during the media day at the Gamescom video games trade fair - INA FASSBENDER/AFP via Getty Images Xbox appears to be laying the groundwork for ...

Speculation around a potential ad-supported tier for Xbox Cloud Gaming continues to build as Xbox Developer Direct 2026 approaches later this week. Xbox Developer Direct 2026 will kick off the new ...

xbox logo on a phone in front of a microsoft logo - Nikolas Kokovlis/NurPhoto via Getty Images Xbox is planning to add a free, ad-supported tier to its cloud gaming service. That means you should be ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...