The best career-oriented events send people home with branded gifts. Promotional products help attendees remember which ...

Kevin is uniquely positioned to understand the relationship and the work involved from both sides; he’s an experienced celebrity endorser and is the co-founder (with his wife, Delana) of KHI ...

Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

A nonprofit event requires a thorough promotional plan to help attract both attendees and volunteers. You'll need creativity and an eye for frugal marketing tactics to succeed. As most nonprofit ...

The goal of promotions of any kind is to create brand awareness and reach out to as many potential customers as possible. Promotion and marketing involves a lot of activities and strategies. You could ...

Tools to help you plan and promote your event. You've been asked to create an event on campus but don’t know where to start. Need to know how to secure a venue and create a registration page? Want to ...

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business ...

Historically, annual trade shows and conferences have allowed people to come together to facilitate business, learning and fellowship. With many in-person events of any size being pushed into 2022 and ...

Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Just look ...

Planning an event can be a daunting process, especially if it's not something you do all the time—but many members of the Northwestern Engineering community are often asked to assist in planning ...

Cvent Audience Connecter for LinkedIn helps B2B marketers refine audience targeting and improve campaign activation to maximize event ROI on the world’s largest professional network The integration ...