What is Qualitative vs. Quantitative Research?
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YouTubeUtah Valley University
What is Qualitative vs. Quantitative Research?
Understanding qualitative vs. quantitative research in marketing can help you know when and how to use each method effectively. In this Office Hours video, Dustin Harding, assistant professor of marketing at Utah Valley University, explains the difference between qualitative research and quantitative research in just under 3 minutes. Follow UVU ...
17.4K viewsOct 13, 2022
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