PureCars CEO Lauren Donalson and President and Chief Revenue Officer Jason Wiley joined CBT News at the NADA Show 2026 to address the pressures dealers face as marketing grows more complex and margins tighten. Their focus centered on helping dealerships better understand performance, clean and activate customer data, and connect sales and service marketing into one coordinated strategy that drives measurable results across the entire ownership lifecycle. [Full episode & NADA coverage in bio] #NA
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This OR That - Direct Mail vs Email Marketing retail edition While emails fight for attention in overcrowded inboxes, direct mail gets noticed. • Direct mail open rates: 80–90% • Email open rates: 20–30% • Advertising mail stays in homes for up to 17 days For retail brands, attention = retention. And tangible marketing gives your message time to land. It’s not about replacing digital it’s about standing out. DM us to find out more #DirectMail #RetailMarketing #EmailMarketing #CustomerRetention #
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