The G.I. Joe Classified Series Snow C.A.T. HasLab is fully on display at San Diego Comic-Con, and it's just as impressive in person as it is in action! From LED lighting and working treads to a full arsenal of missiles and blast effects, this Combat All-Terrain beast is built for the harshest missions. If you're at the con, come see it up close at the Hasbro booth (#3213). If you're watching from home, there’s still time to join the mission! With fewer than 700 backers needed to fund, the finish

The G.I. Joe toys of the 1980s redefined action figures with their highly articulated designs and detailed backstories. Each figure came with a file card, giving fans insight into the character’s personality and skills. From Snake Eyes to Duke, these 3.75-inch heroes and their vehicles became iconic. Paired with an animated series and comic books, the G.I. Joe franchise taught kids that "knowing is half the battle." Today, these figures remain highly collectible, especially rarities like the USS

G.I. JOE (1964) Debut TV Commercial!